Thursday, 26 May 2011


I love Elie Saab's collections since 2007. Here's a dress from the Couture Spring 2011 collection. A massive inspiration to me.

This is 'look 25' from the Elie Saab Spring Couture 2007 collection. Breath taking.

More babbles from a crazy lady

I'm still not used to the 'up and down' moments of running a fashion boutique, and to be quite honest I don't think I ever will adapt to it fully.

 You see, the past few weeks have been absolutely hectic, I've had made to measure dresses to finish- one been quite a big couture dress (but I do love my beads). I was also involved in a fashion show for charity, which usually would be ok. But I have this annoying habbit that when someone or an organisation asks me to get involved in something I tend to go overboard with my plans. For example, in this case were an organisation ask me to put some clothes together and put them in a fashion show, I ended up saying I'll get the models, make up artist sorted, as well as that I'll make a full new 10 piece collection of couture dresses. After this meeting, I ended up standing there mouth open thinking why the hell did I say that!! Yes I was excited, but looking in my diary at all the work I had on ,even before my mouth decided it wanted me to climb a mountain, made me rather dizzy. Don't think I'm afraid of hard work, but this was all said 4 weeks before the show!! Now you understand the dilemma, the fact that there just aren't enough hours in the day.

 After a day of contemplating over the mess I had got myself into, I worked night and day, looking somewhat less glamorous then I would have liked. And you know what, I got it all done!! With the help of a very good friend, Louie and some good people around me, the fashion show looked fantastic (if I may say so myself, in a very modest way)! Now the fashion show has finished, most of the made to measure orders are finished too, it feels weird, and this is the part I hate, it's almost like a come down off a drug I suppose. All those late nights get replaced by having nothing to do really, yes I'm still busy during the day, but knowing that when it reaches 5pm I can go home and not have to sew or bead, it takes some getting used to. On the up side though, it does mean I have more sleep and can function properly in a morning now, so I have time to make myself look presentable, instead of looking like frankenstein's bride (not that I was wearing a torn wedding dress or anything).

 The calmness only lasts a few days though, as in the first couple days of not working through the night I get bored. So instead of making the most of the peace and having the tea on the table for when Louie comes home, doing all the washing even stretching to doing a bit of ironing, (just so you know, I'm dreadful at been domesticated, I would love to be that way inclined but it's just not in me), I end up thinking of new things to do in the shop. Take for instance, I've not worked through the night since the fashion show which was Friday just gone, I am now organising a big shop party for the public, as well as changing the shop around! Point proven I think.

 As much as I love fashion, when you're living on a few hours of sleep and when you sleep you dream of beads, you start to lose sense of style and swap it for comfort. Well this was how it worked for me anyways. This is the side of fashion that 'normal' people do not see. Do not be fooled into thinking that fashion is a life of parties, dressing up and been glamorous. And for those annoying people who think fashion is easy, this conclusion is very far from the truth. But if you have fashion running through your veins then you've got it! And if you do not know if you have 'fashion running through your veins', it will just be a moment at some point, were you're emoitons run off with you and you're eyes feel as big as saucers, your heart beats at a steady pace, it is were you are in awe but feel at peace. Forgive me, it's hard to explain, I know I sound like a crazy lady whose sat behind a laptop blabbering on about nonsense, and to be quite honest that probably isn't too far from the truth.

My 'moment' of knowing fashion was right for me, was when I saw juicy couture velor joggers and matching jacket in the V&A Museum....obviously not! I was rather confused to be honest as to why they was in there, I thought the clothing in the V&A where there to symbolise an era,a style, not realising that they had in actual fact visited the council estate in Hull and saw that the most popular clothing was velor joggers. But that's by the by, my realisation of how much I loved fashion was when I first saw an Elie Saab couture collection. It was the couture collection from Spring 2007, the whole collection amazed me, but when I saw 'look 25' I was in awe, I felt so overwhelmed just looking at the image, my eyes even got teary. Before you ask, no I am not an emotional wreck. It was just seeing something that shows beauty and creativity in such a beautifully crafted way for the first time, it gave me the most amazing feeling.

So since then, I have had a love for couture evening wear and always will.

Tuesday, 24 May 2011

Introduction to BellaFlo

Hello

Well were do I start?! Introductions are usually first, so let me introduce myself, I go by the name of BellaFlo, a sassy, sexy lady living in the epitomy of domestic bliss...I wish! I'm a fashion geek in a happy relationship which revolves around fashion 22/7- 2 hours for sleep!! And yes before you ask, I'm in a relationship to an actual man, not a dress, not beads and not fashion.

I recently opened a fashion boutique in Hull, just over 5 months to be precise, and to be exact it's been 40 weeks and 4 days of pure madness. And I've loved every minute so far! For me and my partner- Luke aka Louie, it has been the equivelant of having triplets, but without the labour!

I'm not going to lie, I opened a fashion boutique because once I graduated University with a fashion degree trying to find a job successfully was a complete and utter nightmare, I ended up feeling defeated and lithergic lounging around waiting for emails from job employers- which would all say the same thing " Sorry but we are not looking to taking anyone on at this time, but we will keep your information on file." Believe me when I say, they must be the most commonly used words, and after you've recieved this for the god knows what time, it gets hurtful and very personal!

So with that emotional story out the way, I am now on a mission to give as many talented people as I can an opportunity. A massive mission, but not impossible. Yes I've a long way to go from my small boutique in Hull- which is hardly full of fashionistas to say the least, to the 'bright lights of New York', but I am an optimistic girl!

Now that's it for today...more tomorrow am sure.